What is QPS in RTB?
In Real-Time Bidding (RTB), QPS stands for Queries Per Second. It represents the number of bid requests that an RTB system, such as a Demand-Side Platform (DSP) or a Supply-Side Continue Reading
Online Advertising – Everything you might need to know about Digital Advertising
In Real-Time Bidding (RTB), QPS stands for Queries Per Second. It represents the number of bid requests that an RTB system, such as a Demand-Side Platform (DSP) or a Supply-Side Continue Reading
Programmatic advertising, powered by automated technology and algorithmic tools, is revolutionizing the way online ad buying is done. But what exactly is it? Let’s dive in. Definition: Programmatic advertising refers Continue Reading