What is QPS in RTB?
In Real-Time Bidding (RTB), QPS stands for Queries Per Second. It represents the number of bid requests that an RTB system, such as a Demand-Side Platform (DSP) or a Supply-Side Continue Reading
Google Ads for Business: Best Practices and Campaign Selection Tips
In the digital marketing landscape, Google Ads (formerly known as Google AdWords) stands as a beacon for businesses aiming to reach their target audience effectively. With a plethora of campaign Continue Reading
Google AdWords (Google Ads) – What is it?
Firstly, it’s essential to clarify a common misconception: while many still use the term “AdWords” out of habit, the platform was renamed “Google Ads” back in 2000. Google Ads stands Continue Reading
Google AdSense Standard Ad Sizes
In the dynamic world of digital advertising, consistency is key. Whether you’re an advertiser aiming to captivate your audience or a publisher looking to optimize your website’s real estate, understanding Continue Reading
What is Google Ads Quality Score?
Understanding Google Ads Quality Score Quality Score is a pivotal metric within Google Ads, serving as a diagnostic tool to gauge the quality of your ads in comparison to other Continue Reading