What is QPS in RTB?
In Real-Time Bidding (RTB), QPS stands for Queries Per Second. It represents the number of bid requests that an RTB system, such as a Demand-Side Platform (DSP) or a Supply-Side Continue Reading
The Double-Edged Sword of Ad Blockers
In today’s digital age, the battle between user experience and monetization is real. Enter the ad blocker: a tool hailed by many as the savior of seamless browsing but viewed Continue Reading
Google AdWords (Google Ads) – What is it?
Firstly, it’s essential to clarify a common misconception: while many still use the term “AdWords” out of habit, the platform was renamed “Google Ads” back in 2000. Google Ads stands Continue Reading
Google AdSense Standard Ad Sizes
In the dynamic world of digital advertising, consistency is key. Whether you’re an advertiser aiming to captivate your audience or a publisher looking to optimize your website’s real estate, understanding Continue Reading
What is Programmatic Advertising?
Programmatic advertising, powered by automated technology and algorithmic tools, is revolutionizing the way online ad buying is done. But what exactly is it? Let’s dive in. Definition: Programmatic advertising refers Continue Reading
Difference between MVPD and OTT
In the evolving world of television and media consumption, two terms have become particularly prominent: MVPD (Multichannel Video Programming Distributor) and OTT (Over-The-Top). Understanding the distinction between them is crucial Continue Reading
What are Site Served Campaigns?
In the vast world of digital advertising, understanding different campaign types and how they function is crucial for both advertisers and publishers. One often misunderstood term in this sphere is Continue Reading