What is QPS in RTB?
In Real-Time Bidding (RTB), QPS stands for Queries Per Second. It represents the number of bid requests that an RTB system, such as a Demand-Side Platform (DSP) or a Supply-Side Continue Reading
Online Advertising – Everything you might need to know about Digital Advertising
In Real-Time Bidding (RTB), QPS stands for Queries Per Second. It represents the number of bid requests that an RTB system, such as a Demand-Side Platform (DSP) or a Supply-Side Continue Reading
In today’s digital age, the battle between user experience and monetization is real. Enter the ad blocker: a tool hailed by many as the savior of seamless browsing but viewed Continue Reading
Hey fellow digital explorers! 🚀 Ever stumbled upon a treasure chest in the vast online realm? For me, that eureka moment came with AdSense. Let me spill the beans on Continue Reading
The digital age has revolutionized the way we work, bringing forth a plethora of remote job opportunities. However, this shift has also given rise to a new set of challenges, Continue Reading
In the ever-evolving landscape of online advertising, staying abreast of the latest trends is crucial. As we step into 2024, lead generation continues to be a pivotal component in shaping Continue Reading
In the digital marketing landscape, Google Ads (formerly known as Google AdWords) stands as a beacon for businesses aiming to reach their target audience effectively. With a plethora of campaign Continue Reading
Firstly, it’s essential to clarify a common misconception: while many still use the term “AdWords” out of habit, the platform was renamed “Google Ads” back in 2000. Google Ads stands Continue Reading
In the dynamic world of digital advertising, consistency is key. Whether you’re an advertiser aiming to captivate your audience or a publisher looking to optimize your website’s real estate, understanding Continue Reading
Understanding Google Ads Quality Score Quality Score is a pivotal metric within Google Ads, serving as a diagnostic tool to gauge the quality of your ads in comparison to other Continue Reading
Programmatic advertising, powered by automated technology and algorithmic tools, is revolutionizing the way online ad buying is done. But what exactly is it? Let’s dive in. Definition: Programmatic advertising refers Continue Reading