In the realm of digital advertising, CPE stands for Cost Per Engagement. It denotes the amount an advertiser pays when a user interacts or engages with a specific element of their ad, beyond just clicking. This could involve actions like playing a video, expanding an interactive ad, participating in a poll, or any other defined interactive feature. The CPE model emphasizes the depth and quality of user interaction, ensuring advertisers pay for genuine, meaningful engagements rather than just surface-level clicks or views.
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