In the digital advertising landscape, a conversion signifies a user performing a specific action after engaging with an ad. Whether it’s making a purchase, registering an account, subscribing to a newsletter, or achieving another set goal, it marks a successful interaction. In some contexts, particularly when the aim is to capture potential customer information, a conversion can also be termed a “lead.” It’s a metric that highlights an ad’s efficacy in driving desired outcomes.
« Back to Glossary Index
« Back to Glossary Index