Impression ratio determines the frequency ads are shown relative to each other. If Ad A has a ratio of 1 and Ad B has 3, Ad B will be displayed three times as often as Ad A.
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Online Advertising – Everything you might need to know about Digital Advertising
Impression ratio determines the frequency ads are shown relative to each other. If Ad A has a ratio of 1 and Ad B has 3, Ad B will be displayed three times as often as Ad A.
« Back to Glossary Index