In the context of digital advertising, “Ad Dimension” refers to the physical size of an advertisement as it appears on a website or digital platform. These dimensions are typically measured in pixels, and they determine the width and height of the ad. Common ad dimensions include banner sizes like 300×250 (Medium Rectangle), 728×90 (Leaderboard), and 160×600 (Wide Skyscraper), among others. Choosing the right ad dimension is crucial as it impacts visibility, placement, and overall performance of the ad on a webpage or app. Different platforms and placements may have specific recommended or required dimensions to ensure optimal display and user experience.
« Back to Glossary Index
« Back to Glossary Index