“Ad rotation” refers to the practice of cycling different advertisements (or Creatives) in a single ad spot. It’s used to optimize and diversify the ads shown to users, ensuring they don’t repeatedly see the same ad. Advertisers use this method to test which ads (Creatives) perform best in terms of click-through rates, conversions, and other metrics, or simply to display varied content to the audience.
« Back to Glossary Index
« Back to Glossary Index