CPL, standing for Cost Per Lead, is a specific metric within the broader CPA (Cost Per Action) framework in online advertising. It measures the cost an advertiser pays for each lead or potential customer generated through their advertisement. Typically, a lead can be a form submission, such as a contact request, newsletter sign-up, or any other expression of interest by a user. With CPL, advertisers pay specifically for these leads, making it a targeted approach to gather potential business inquiries or customer data.
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